| In martial arts marketing, like in the marketing of | | | | your local laws concerning flyer distribution.) |
| all small businesses, the key is to get bang for | | | | 4. Standard method: hold a launch party for the |
| your buck. Your marketing budget probably isn't | | | | opening of your school. Step-up: hold a launch |
| significant, so you need to stretch those dollars to | | | | event, such as a charity fundraiser or community |
| make them count. The result must be more | | | | gathering, and issue press releases about the |
| students enrolled in your school. | | | | event. This can be for the actual launch of your |
| Standard Methods are Fine, but Step It Up a | | | | school, or to celebrate an anniversary of the |
| Notch | | | | school opening, or the launch of a new program |
| If you've been doing your research, you probably | | | | within the school. |
| already know and have used the standard | | | | 5. Standard method: develop a website. Step-up: |
| marketing methods for getting out the word | | | | develop a Facebook page, a Twitter account, and |
| about your school. You've hung posters and | | | | a YouTube channel. Keep them updated and |
| distributed flyers and the response was okay, | | | | active. It isn't just kids anymore who depend on |
| maybe a steady amount of signups and a healthy | | | | social networking sites. This media method has |
| enough enrollment. | | | | infiltrated the adult world now. |
| At this point, you need to step up your martial | | | | 6. Standard method: offer a free trial class. |
| arts marketing, to get the name of your school in | | | | Step-up: offer a free t-shirt or equipment bag, |
| front of the eyes of prospective customers. 7 | | | | emblazoned with the name and logo of your dojo, |
| Ways to Step It Up | | | | to anyone who signs up after the introductory |
| | | | classes. Remember that when someone walks |
| 1. Standard method: hang posters at community | | | | around displaying the name of your school, that is |
| centers. Step-up: ask for permission from local | | | | advertising. |
| businesses to post posters in shop windows, in | | | | 7. Standard method: issue a press release about |
| exchange for posting posters or brochures at | | | | the launch of a new program or school. Step-up: |
| your school or for free lessons. This gives | | | | follow up on the press release. Your press release |
| business owners an incentive to display your | | | | stands a much better chance of being used if you |
| posters. | | | | contact the appropriate person at the media. (Be |
| 2. Standard method: distribute flyers to students | | | | respectful of their time, simply ask if they |
| at schools. Step-up: distribute flyers to parents | | | | received the press release and if they have any |
| after school and to people, both adults and | | | | questions. Do not be pushy or they will not want |
| children, at community events. Even if your school | | | | to work with you.) |
| is for children, it is the parents that will pay the | | | | Stepping up your martial arts marketing strategies |
| bills, so you must get the information and the | | | | is simply about taking your current idea and |
| offer into the hands of the parents. | | | | figuring how to make them more targeted and |
| 3. Standard method: distribute flyers at a | | | | effective so you aren't wasting what time you do |
| community event. Step-up: place flyers or | | | | have. |
| postcards on windshields of cars in the parking | | | | To learn about the first and only No Membership |
| lots of gyms, athletic clubs, and athletic supply | | | | Membership program in the Martial Arts Business |
| stores, as well as on cars parked at Little League | | | | Industry Click Here. PS It's FREE! |
| and soccer games. (Make sure you check with | | | | |