| The truth is most school owners are totally | | | | banner is not even necessary. Actually, the |
| missing the boat (about 99% based on my | | | | banner can sometimes hurt your page's |
| evaluation of internet marketing principles used by | | | | performance. |
| schools.) because they are simply ignorant to this | | | | Don't do any fancy video. Videos for squeeze |
| powerful internet marketing principle. | | | | pages are simply there to answer 4 questions |
| Out of the other 1% who are aware of the | | | | and that's it. Fancy videos on squeeze pages can |
| power of squeeze pages a large portion simply | | | | hurt your lead gen efforts. |
| take no action to implement. Mainly because their | | | | Don't offer a newsletter on this website - no one |
| "web designers" are clueless because the | | | | wants it. |
| "designer" is just that - "A designer" and is not | | | | Don't try to sell your trial program on this page. |
| schooled in marketing. | | | | Don't take your wording lightly - it's the words |
| Then - outa the remaining few who do get these | | | | and the "copy" combined with what your are |
| going most make a bunch of white belt mistakes | | | | giving the visitor that make them respond. That's |
| rendering their pages useless. | | | | why we help our clients with wording - it's the |
| Anyway... | | | | most important part of the Squeeze Page. |
| Here are the "Don'ts of Lead Capture Web | | | | OK-- there you have it. |
| Pages" | | | | A few don'ts of lead capture websites for your |
| Don't have any other links, tabs or options on | | | | martial arts business marketing and internet |
| your squeeze pages. In most cases your school's | | | | marketing. |