| Just about sixty-three percent of consumers will | | | | placement is easy compared to what these |
| go to the internet to do research about your | | | | companies fight for! |
| martial arts business before they contact you. | | | | So here's what happened... |
| About eighty-percent will start with a search | | | | Back in April of 2010 Google made changes to |
| engine. | | | | their algorithm. One retailer, Ham-Go Dot Com, |
| Once they land on your site your you have about | | | | dropped from 5000 visitors per day to just 1200! |
| three seconds to capture their attention. If you | | | | OUCH! |
| don't have some sort of lead generating and | | | | Search Engine Optimization is something that |
| capture device your prospective martial arts | | | | needs to be kept up on if you want your martial |
| student will go right on to the next martial arts | | | | arts business to remain visible. |
| business and forget about you. | | | | Why? |
| Use compelling offers and give good value to get | | | | - Changes like the one described above. |
| a lead into your marketing funnel. | | | | - New Competition coming into the market. |
| When it comes to search engines. | | | | - And competitors who get savvy. |
| To stay ahead on Internet Marketing trends it's | | | | An 80% drop in your web traffic would not be |
| best to watch the big boys... | | | | good thing. |
| The big boys like Google of course - but also big | | | | Of course - and 80% increase would be nice |
| internet retailers. Why? Because the competition | | | | wouldn't it?? So be sure your website for your |
| for search engine placement is fierce for these | | | | martial arts school is based on solid marketing |
| companies. | | | | principles. Then, maintain your search engine |
| Competing in your local area for search engine | | | | strategy. |