| There are 3 things you must do every week - | | | | to build a stronger relationship, the list is almost |
| and sometimes every day in every class - to | | | | endless. |
| make sure your martial arts school thrives. Those | | | | Internal Marketing |
| 3 things are: | | | | The last item, internal marketing, is one that is |
| - Bring in new students | | | | often forgotten. Yet it is critically important. What |
| - Retain the students you have | | | | most small business owners, and most martial |
| - Get more from your students | | | | arts school owners, fail to understand is that it |
| It is critical to the survival of your school that you | | | | takes a whole lot more effort and money to find |
| block off time every week to focus on these 3 | | | | a new client then it does to sell again to an |
| things. This might be 1 hour or 1 day. It might be | | | | existing client. To get a new student you must |
| to create a new class, new marketing program or | | | | spend a lot of time and money finding them and |
| for education in martial arts management to | | | | convincing them that your school is what they are |
| make sure you are growing as a martial arts | | | | looking for and need. It takes much less time and |
| school owner. | | | | money to sell your current students on a |
| Marketing | | | | Saturday workshop, or sell them a T-shirt, or get |
| You should be setting aside time every week to | | | | them to take private lessons. |
| work on growing your school. This does not mean | | | | You Are Not Alone |
| you have to create a brand new marketing plan | | | | You do not have to take on these tasks all by |
| every week. One week each month you can | | | | yourself. There are many places you can get |
| focus on education. Just like learning martial arts - | | | | information to cut down your learning curve or |
| you are constantly learning new things, right? The | | | | save time and money by using existing materials. |
| same applies to marketing. Pick up a book, read a | | | | You can get books on marketing, you can ask |
| blog, read the business section of the newspaper. | | | | other martial arts school owners what they do, |
| You have to learn the basics and continue to learn | | | | you can join online forums in places like LinkedIn, |
| and grow in marketing as well. | | | | or fan pages on FaceBook, you can purchase |
| Student Retention | | | | materials from martial arts business or |
| Student retention is vital to any martial arts | | | | management companies. |
| school. If you get 3 new students but 4 leave | | | | International Martial Arts Management Systems, |
| then you have not just gone back by a count of | | | | (IMAMS) is one such place. We offer a system |
| 1 you've actually gone back by 4 because had | | | | that is created of training modules that |
| you retained those students you would now have | | | | consistently brings in 4, 5, maybe 10 students |
| a total of 7 students. Each week you should be | | | | every month. We have modules for student |
| doing things to ensure your students are going to | | | | retention and many many ways to help you with |
| stay in your program as long as possible. This | | | | internal marketing. |
| could be sending out birthday cards, writing a | | | | To learn about the first and only No Membership |
| school newsletter, offering special workshops, | | | | Membership program in the Martial Arts Business |
| learning more about the student and their family | | | | Industry Click Here. PS It's FREE! |